Women's Summer Clothing

Summer, the most anticipated time in west, is the least liked time of the year in east especially Pakistan. But every misfortune is a blessing in disguise, is what is mostly said. Not actually a misfortune, but yes, a blessing in disguise. Summer brings us the mangoes, melons and mania for following new trends. Talking about fashion trends, it has become not a competitive advantage among people but a competitive necessity for those who have the desire to be liked, to be generally acceptable in the society. Those frumps who don’t follow what is ‘in’ are socially discluded.

To discuss what the store had for us, for this year’s summer, a small addition in heaps of blogs by fashionistas. Before starting what, we had this year, I would put light on what was totally ‘out’ this season. Palazzos, along with long shirts, kurti style shirts—medium length but very loosely fitted—were not in fashion anymore. This year brought us medium and small length shirts with cigarette pants which overall shows a person slim, fit and taller. The stuff used for summers is mostly lawn, cotton, chiffon and silk which are all light weight as well as lightly felt on body because this kind of stuff doesn’t get stuck to our body and so we feel relaxed in it. Apart from cigarette pants, bell bottoms were also preferred a lot by the customers.

It is the fashion cycle that the trends repeat themselves. If we look at the previous pages of our Pakistani fashion diaries, bell bottoms were the hot cakes in 90s era of black n white films, but again, it can be seen along with newest digital prints of this modern era of 21^st century. 

Several collections of designers are heard and seen to be launched all over summer, because, the first reason is that summer lasts for approximately 8 months in Pakistan, secondly, we are celebrating Eid in summers for the last several years, so along with summer collection, we  are presented with Eid collection, spring collection, and many more. 

The colors chosen for summer clothing have to be kept in mind. Although, majority of people love the color black and their closets are filled with black dresses, but wearing black in summer can be red signal warning when we step out of homes. That’s why the choice of colors in summer clothing are mostly light and bright. This not only portray what are our temperature needs in summer but also targets our moods, emotions and temperament level in summer which has a direct relation with the increasing temperature. So, light colors give a soothing feeling and leave a positive impact on our emotions. Summer, known for its playful vibes makes us feel active and energetic, so here bright colors play their role and impact our daily activities especially if they are worn on some gatherings and events.

It had been a trend on Instagram also that every Pakistani actress was opting for white to wear in summer especially in Ramzan, for showing their spiritual bond with the religion, purity of Ramzan, and a face to summer vibes.

Talking about the style introduced this year in summer were a shirt sewed in a manner that it looked as if coat is worn over it. That is, it was a frock style shirt with its front a little higher than the rest of the shirt from back and sides. Moreover, off-shoulders and off-sleeves were also a preference for fashion forward folks. Apart from designer wear, our local markets were filled with ‘chikankari’ cloth which is embroidered with mostly white cotton thread and has small holes in the dress. New designs along with printed chikan were trending a lot this Eid, especially.

That’s what is trending, what is available in market, but prefer wearing what makes us comfortable, that suits us and reflects our personality. Keeping up with fashion is good, but keeping ourselves before fashion is best.